Harley-Davidson® Fuel Facility Programme

November 27, 2023

Fresh Design International would like to extend our gratitude to Harley-Davidson® for entrusting us as a design partner over the last two decades. Throughout our journey, we have proudly contributed to the evolution of more than 500 Harley-Davidson® locations worldwide – assisting with design, brand architecture, retail development, and full-scale project management.  

We are excited to highlight one of our latest projects, as a part of the Fuel Facility Programme – a facility renewal program that encompasses complete physical upgrades of both interiors and exteriors of Harley-Davidson® dealerships. Through our design work and consultancy as retail specialists, we have helped dealers achieve the goals of the Fuel Facility Programme with a focus on retail best practices resulting in improved operations, enhanced customer experiences, and healthy bottom lines.   

We are delighted that Harley-Davidson® has featured our Fuel Facility Programme work in their latest newsletter. The mention includes Patti McNair - Principal, Fresh Design International, Milwaukee and Fresh’s MD and COO – Andres Perea, sharing their thoughts on the Fuel program and their work with H-D over the years.  See the full text of the letter below.  

Being featured is a proud moment for the entire Fresh Design International team. We are thankful for the ongoing trust placed in us by Harley-Davidson®, and we look forward to the exciting design collaborations that lie ahead.